Learn how to bring ideas to life

Startup Ideation is an unconventional Work Integrated Learning (WIL) program that allows Deakin University students to create their own startup with the support of SPARK Deakin.

Startup Ideation participants work in teams or on their own to build their own product or service – some past participants have come out of the program with a live, revenue-generating product.

The program is hosted by a dedicated program facilitator with weekly sessions, open communication channels, ongoing mentoring, and industry guest speakers – past speakers have included a Masterchef finalist and staff from Google & Envato.

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How does it work?

Each week you will be set a series of challenges that you are required to execute to validate your idea in the market and round off to a pitch day at the end of the program.

This program is open to students of all faculties including international whether postgraduate or undergraduate.

Key skills and experiences gained through this program include:

  • Develop an entrepreneurial mindset built on innovation and adaptation
  • Understand how to identify core problems and develop solutions
  • Learn how to trial ideas through a validation process
  • Collaborate with students of a variety of backgrounds and experience levels

This is not your standard experience! Expect opportunities to challenge yourself to grow as an entrepreneur.

It is your responsibility to ensure that taking a WIL unit contributes towards your course requirements and will not prevent you from meeting your course rules. Please speak with a Student Adviser from your faculty if you are unsure.

Thinking about joining the next round of Startup Ideation? Get updates directly to your inbox here.

Read Startup Ideation FAQ’s


Hear from past participants of Startup Ideation

Trimester 2 2020 Workshops

Note: Attendance to all workshops within the program is mandatory

  • Induction & Team Formation — Monday 13 July
  • Design Thinking Workshop — Monday 20 July
  • Lean Startup Workshop — Monday 27 July
  • Validation Workshop — Monday 3 August
  • Prototyping Workshop — Monday 10 August
  • Business Model Canvas Workshop – Monday 24 August
  • Branding Workshop — Monday 31 August
  • Marketing and Sales Workshop — Monday 7 September
  • Pitching Workshop — Monday 14 September
  • Pitch Practice — Monday 21 September
  • Pitch Day — Monday 5 October


How does the Startup Ideation WIL Program differ from your WIL Unit? 

Startup Ideation is a (Work Integrated Learning) WIL program provided by SPARK Deakin. This means that it is an internship opportunity that Deakin University recognises as a learning opportunity, and as such, offers a credit point for participation.  

In order to have the credit point recognised, interns must enrol in the appropriate faculty-specific WIL unit. Each unit will have their own set of assessments to ensure that the learning outcome for the unit are being met, and thus, the credit point is received.  Unit assessments and results are determined by the faculty and are separate to the internship program provider.  

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“The one thing I love about SPARK Deakin Ideation is that it actually teaches you how to start a business. I’ve taken a lot of courses which are great but miss the practical element. It’s also a great environment to meet like-minded people and mentors.”

“If you’ve ever had an interest in starting a business or tackling an important issue, this program can give you the tools and the mindset to turn it into a reality”